Support for homeless McDonald’s

The photograph was shared on a local Facebook group, with a caption stating it was „just another reason… to leave Fayetteville”, along with an angry emoji. However, after it transpired the man was homeless and resting between working two shifts at the fast-food restaurant, the local community decided to offer support, rather than ridicule him. […]

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How social media could ruin your business

Whether it comes from hackers, disgruntled customers, or is simply a backlash against something you post, negative social media content can destroy trust in your brand in a matter of minutes. „Social media is the most immediate threat to your company’s reputation,” says Pete Knott, digital consultant at reputation management consultancy Lansons. „If not taken […]

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How do you know your diamond isn’t fake?

Fake and irresponsibly sourced diamonds are undermining confidence in the industry – sales are down. Can new technologies, such as laser etching and blockchain, reassure an increasingly sceptical public? In a lab in the California city of Carlsbad, between Los Angeles and San Diego, a suspicious diamond recently arrived. On the outer edge – what […]

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